Imposter syndrome is something many business owners experience at some point. It’s that nagging feeling that maybe you're fooling everyone, or you’ll be “found out” any minute...
According to the Cambridge Dictionary, it’s "the frequent feeling of not deserving one's success and of being a failure despite a sustained record of achievements."
For me, imposter syndrome has come and gone throughout my career. In the past, I dealt with it by working harder. I’d work 13-15 hour days, always answering “How are you?” with “Oh, I’m tired, but otherwise it’s all good.” It felt like the only way to push through was to work harder and faster.
But as a business owner, I’ve realised that this approach didn’t actually work for me in the long run. More hours didn’t mean more success. What I really needed was a different strategy.
So, here’s what I did!
Started Setting Boundaries
I used to think that if I wasn’t constantly available to my clients, I’d be letting them down. I felt the pressure to always be “on,” to be quick to respond, and to say yes to every opportunity. But over time, I realised that this was a dangerous cycle. The more I worked without setting boundaries, the more I felt like I wasn’t in control of my own business – like I was just trying to keep up.
Setting boundaries isn’t about being unavailable or neglecting clients – it’s about creating balance and protecting your mental and emotional health. For me, I realised that taking time to breathe, to switch off, and to put myself first was crucial to doing my best work.
I constantly remind myself that not replying to a message straight away doesn’t mean I don’t know what I’m doing. And truthfully, no one (or at least very few people) will think that way. I don’t need to prove my worth by answering every email the second it comes in.
Focused on the Evidence, Not the Voice in My Head
When imposter syndrome strikes, it’s easy to focus on everything you’re not doing or how you think you’re falling short. But instead of getting caught up in that self-doubt, it’s far more helpful to focus on the evidence – the proof that your business is doing well.
When you reach out to retail buyers, they’re not expecting perfection. What they’re looking for is something they know will benefit them. You’re reaching out to them because you know your products will help their store or business succeed. You’re not just guessing – you have evidence in the form of your customers who already love your products. You have proof that your products meet a real need, and you’re offering something that could make your buyers money.
So, when that voice in your head says, “Maybe I should redesign my entire product line,” or “Am I doing enough?” – remind yourself that people are already engaging with what you do, buying your products, and recommending you to others.
That’s the real evidence of your success!
Trust The Progress
As you continue to grow your business, remember that imposter syndrome will likely pop up from time to time. But instead of letting it hold you back, focus on the positive impact your work is having. When you look at the results, you’ll see that your effort, your passion, and your dedication are paying off. You’re doing the right things, even when it doesn’t always feel that way.
And if you ever feel like throwing in the towel or overhauling everything, stop and remember: People are already buying and loving what you do. Don’t let self-doubt derail you. Trust the evidence, and keep moving forward.
Need Someone In Your Corner?
Remember, if you find it difficult to break through the barriers of imposter syndrome, you’re not alone. The journey of a business owner is filled with ups and downs, but each step forward is a victory!
If you need help in navigating your wholesale journey or building confidence in your product line, I’d love to help!
Book your free discovery call today, and we can chat and find ways to make your business thrive.