Let me share something I've noticed after working with hundreds of wonderful business owners like yourself.
Some businesses seem to effortlessly build an amazing network of stockists, while others (with equally fantastic products!) find themselves struggling to gain traction.
Want to know the real difference? It's all in the approach.
Let's chat about what REALLY works!
They Make Wholesale Central to Their Business
❌ Struggling brands: “I’ll do wholesale when I have time.”
✅ Successful brands: “Wholesale is a core part of my business.”
You wouldn't expect a garden to thrive if you only tended to it when you had a spare minute, would you? The same goes for wholesale! It needs regular attention to flourish.
The brands I work with make wholesale a key part of their business strategy, not just something they squeeze in when they have a spare moment.
They Have a Clear Wholesale System
❌ Struggling brands: Send occasional pitches and hope for replies.
✅ Successful brands: Follow a structured process for finding, pitching, and nurturing stockists.
The most successful brands I know aren't just throwing things at the wall and hoping they stick. They've got a game plan for finding, wooing, and keeping their stockists happy!
They know who they’re targeting, how to follow up, and how to turn one-time orders into repeat customers.
They Build Relationships, Not Just Transactions
❌ Struggling brands: See wholesale as one-off sales.
✅ Successful brands: Focus on long-term relationships with stockists.
Your retailers aren’t just customers, they’re your partners. The most successful wholesale brands I know treat their stockists like valued teammates!
It can be as simple as sending a friendly check-in email or remembering their business anniversary. These small gestures can make such a big difference.
They Are Proactive, Not Just Reactive
❌ Struggling brands: Wait for retailers to find them.
✅ Successful brands: Actively pitch, follow up, and improve their outreach.
Even the most beautiful products need a little help finding their perfect retail match! Don't be shy about reaching out to stores you'd love to work with.
Sometimes the best relationships start with a simple "Hey, I think we'd be great together!"
They Price for Profit, Not Just Sales
❌ Struggling brands: Set wholesale prices too low and struggle with margins.
✅ Successful brands: Price confidently, ensuring both they and their stockists make money.
Competing on price alone is a race to the bottom. I see too many amazing brands underpricing themselves because they're nervous about charging what they're worth.
Instead, successful wholesale brands focus on value, branding, and customer experience. They know that proper pricing is key to long-term success!
They Keep Their Wholesale Simple & Scalable
❌ Struggling brands: Complicated pricing, custom orders, and confusing terms.
✅ Successful brands: Clear pricing, easy ordering, and scalable processes.
Want to know what retailers LOVE?
Easy ordering, clear pricing, and straightforward terms. The less complicated you make it, the more likely they are to say "yes" (and come back for more!).
The Bottom Line...
If wholesale hasn't quite clicked for you yet, I want you to know something important: it's NOT because your products aren't amazing enough. Usually, it just comes down to needing a clear system, being more proactive, and nurturing those stockist relationships.
Luckily, these are all things you can fix.
Want To Learn More?
If you're curious about getting inside retail buyers' heads and creating a wholesale strategy that actually works, I'd love to share more!
Join my fun, FREE micro-class where I'll show you:
The secret wishes of retail buyers (so you can be their perfect match!)
How to speak their language and build trust
My proven system for turning occasional orders into consistent wins
Click here to watch now!